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We got to actually know each other because of our common interest in music and affinity with vinyl. Our passion for music and the notion to connect our art somehow with this interest, resulted eventually in the idea for our label. We did take our time with it, starting from the name and logo to the first release. But what actually triggered the whole thing was the idea to release the album by webermichelson – which at that point was only available online – on vinyl. Besides the actual album there was a rework from Timoka aka Benjamin Kilchofer planned, a musical extension so to say. This interaction between the musicians also offered a type of template for the designers. And so it happened that the first release of NYT emerged as a triple vinyl.
The name NYT (Not Yet Titled) is the result of the process itself â€“ the process of finding a name. Like we mentioned before, we took the time and space to do this because the name should reflect the intention of the label. We directly thought of this name as very fitting. On the one hand it points to our relationship with visual arts â€“ in that field, it is common to refer in this way to new works that haven’t yet been given a title. On the other hand it implies also an openness, it doesn’t lock it up (or tie it down), the label stays in an ongoing evolutionary state. We don’t want to establish an articulated style or set musical preferences. No classifications.
Our musical influences are very diverse. There is no specific musical style or preference. This reflects in our mixtape as well. With WM it was soon very clear that we should have an electronic reaction to their sound. People should find and react to each other. This is made visible or tangible in the artwork and art direction from the graphic designer. For the project we plan for the coming year we’ll work with musicians and/or artists who are developing something independent, something original and use the possibility to experiment. An example is the performance artist Carsten Tabel. The first recordings we heard were based on the singer songwriters of the last ten years, but used as ironic quotation. The most recent material he showed us was a reference to Hip Hop songs. We like it when the music develops, and finally shows us a status-quo, like a snapshot, that we can record on vinyl.
We also keep this open. Originally we wanted to be more like a curator or adviser, but then the corporation between Jan Barich aka Map. ache and David came up, which was very exiting. A similar cooperation is happening between Sebastian (FAMED) and Jeremy Jay. We welcome this off course; to be involved as an artist and to deal with the medium of vinyl. But these direct involvements in the projects will be more like the exception. We really like to find a way to connect contemporary music with visual arts. Of course this is partly so because our own work is – at least indirectly – influenced by music a lot.
Comment choisissez-vous vos artistes? Il faut votre accord Ã tous deux pour chaque projet? How do you pick your artists? Do you need to both agree on every project?
This differs very much and surprises us all the time as well. Mostly just coming out of the dialogue, without thinking about it beforehand. Carsten Tabel, for example, came to us on his own account, for which we were very happy. When we heard his first ‘sketches we directly though ‘cool, this is exactly what we want to have!’ We are pleased that everything just turned out as it did and are looking forward to the things that await us. So far we have agreed on things pretty much directly if confronted with the possibility of a new project.
For Entropie, the soundtrack for the film of the same name from artist Nadim Vardag and Michael Franz, the cooperation between the musicians Andreas Reihse (Kreidler) and Isaac B. Trogdon and the artists took the form of a Film. The soundtrack on vinyl is just a new and different form of the collaboration, a bit more autonomous so to say. The design comes from Nadim Vardag.
At the moment we have three projects planned. We’d like to keep it a bit low profile for now, because we’re still in the process. We already gave some indications before. What we can say is that our new projects provoke new challenges, also in regard to different ideas and approaches the respective artists bring along. We are very excited ourselves where this will lead toâ€¦
01. The Sound – Canâ€™t escape myself
02. John Maus – Cop Killer
03. Darkside – A3
04. Mount Kimbie – Meter, Pale, Tone (feat. King Krule)
05. WhoMadeWho – The Morning
06. No Age – I Wonâ€™t Be Your Generator
07. Frank Ocean – Lost
08. Blur – Pyongyang
09. Honey Cocaine – Dead Azz
10. Vince Staples – Norf Norf
11. Health – New Coke
12. Jeremy Jay – Graveyard